Privacy Policy 

This Privacy Policy explains how DARIA (“the Website”, “we”, “us”, or “our”) collects, uses, and shares personal information about you when you browse the Website, use the services provided on it, make a purchase through dariawigs.com, or otherwise interact with us in connection with the Website (collectively, the “Services”).

For the purpose of this document, “you” and “your” refer to any individual who uses the Services—whether as a customer, visitor, or any other person whose personal information is collected and processed by us in accordance with this Privacy Policy.

By using the Website, accessing its content, placing an order, or contacting us, you confirm that you have read this Privacy Policy and that you agree to its terms, including the collection, use, and sharing of personal information as described herein. If you do not agree with this Privacy Policy, please refrain from using the Services.

The Website, including this page, may use feminine grammatical forms for convenience; however, all terms apply equally to all genders.

Changes to This Privacy Policy

From time to time, we may update this Privacy Policy to reflect changes in our operational practices, legal requirements, or regulatory obligations.

How We Collect and Use Personal Information

To provide the Services, we collect personal information about you from various sources, as detailed below. The type of information we collect and how we use it may differ depending on how you interact with us.

In addition to the specific uses described below, we may use information collected about you for ongoing communication, service improvement, Website optimization, legal compliance, enforcement of the Terms of Use, and protection of the Services, our rights, and the rights of other users.

Types of Information We Collect

The types of personal information we collect depend on how you interact with the Website and use the Services. “Personal information” refers to information that identifies, relates to, or can be directly or indirectly linked to you.

Information You Provide Directly

Personal information you voluntarily provide to us as part of the Services may include, but is not limited to:
A. Contact information: full name, address, phone number, and email address
B. Order details: name, billing address, shipping address, payment confirmation, and contact information
C. Account details: username, password, security questions, and other authentication data
D. Customer service information: messages you submit when contacting us for assistance

Some Services may require you to provide certain information. If you choose not to provide it, you may be unable to use some features or access certain areas of the Website.

Information Collected Automatically

We may automatically collect certain information regarding how you interact with the Services (“Usage Data”). This may include device information, browser type, network data, IP address, and actions you take on the Website. Collection is conducted through cookies, pixels, and similar technologies.

Information Received from Third Parties

We may receive information about you from third parties, including service providers acting on our behalf, such as:
• Platform providers (e.g., Shopify) supporting the Website and Services
• Payment processors that collect payment details (e.g., credit card or billing information) to process transactions, fulfill orders, and provide requested products or services
• Marketing and advertising partners who collect information when you interact with our Website, open emails, or view ads

All information received from third parties will be processed in accordance with this Privacy Policy. See also “Third-Party Websites and Links.”

How We Use Personal Information

We aim for transparency regarding how we may use your personal information, including:

Providing Products and Services

We use your information to operate the Services and fulfill our agreement with you, including processing payments, managing orders, sending account- or purchase-related notifications, coordinating shipping, facilitating returns or exchanges (when applicable), and enabling account features.

Marketing and Advertising

We may use your personal information for marketing, promotional, and advertising purposes—including sending marketing messages by email, SMS, or postal mail, and displaying personalized ads based on your interests and browsing behavior.

Security and Fraud Prevention

We use your personal information to detect, investigate, and prevent suspicious or fraudulent activity. If you create an account, you are responsible for safeguarding your login information. If you suspect unauthorized access, please contact us promptly.

Communication and Service Improvement

We may use your personal information to provide customer support, respond to inquiries, and improve the Services as part of our legitimate interest in delivering high-quality service.

Cookies

Like many websites, we use cookies on our Website. For detailed information about the cookies used as part of Shopify’s platform, refer to:
https://www.shopify.com/legal/cookies

We use cookies to operate the Website, improve the Services, retain your preferences, perform analytics, and understand user behavior. Third-party providers may also use cookies for advertising and service optimization.

You may adjust your browser settings to block or delete cookies; however, this may affect Website functionality or limit your ability to use certain features.

Disclosure of Personal Information

We may disclose your personal information to third parties under certain circumstances, including:

A. Service providers performing services on our behalf (IT systems, payment processing, customer support, data analytics, logistics, cloud storage, etc.)
B. Business and marketing partners for advertising and promotional purposes, in accordance with their privacy policies
C. When you request or consent to sharing specific information—for example, for shipping or via social media integrations
D. Affiliates or corporate group entities as part of legitimate business operations
E. As required by law, including compliance with court orders, regulatory requests, enforcement of the Terms of Use, or protection of our rights or others’ rights

Categories of Personal Information Disclosed

We may disclose the following categories of personal information:

A. Identifiers – basic contact details, order details, account information
B. Commercial information – purchase history, order details, customer service interactions
C. Internet or network activity – Website usage data and browsing activity
D. Geolocation data – IP-based or technically derived location data

We do not use or disclose sensitive personal information without your consent, and we do not use it to infer characteristics about you.

Third-Party Websites and Links

The Website may contain links to third-party websites. If you choose to visit websites not owned or controlled by us, we recommend reviewing their privacy, security, and terms policies. We are not responsible for the privacy practices, content, accuracy, or reliability of third-party sites.

Information you share on public or semi-public platforms—including social media—may be visible to other users and may not be subject to our control.

Children’s Data

The Services are not intended for use by children, and we do not knowingly collect personal information from minors. The Website is not intended for users under 18.
If you are a parent or guardian of a minor who provided us with personal information, you may contact us to request its deletion.

Data Security and Retention

We take reasonable measures to safeguard your personal information. However, no system is fully secure, and we cannot guarantee absolute security. Information transmitted online may not be fully protected during transfer.

The length of time we retain personal information depends on operational needs, legal requirements, account management, dispute resolution, and enforcement of relevant policies.

Your Rights

DARIA respects your privacy rights. Under applicable privacy laws, you may review personal information we hold about you and request correction or deletion if the information is inaccurate, incomplete, unclear, or outdated.

For questions regarding this Privacy Policy or to exercise your privacy rights, you may contact us at:
dariawigs@gmail.com